For RevitaLash® Cosmetics, beauty has always gone beyond what meets the eye. Since the brand’s founding, it has carried a purpose close to its heart: supporting breast cancer awareness, research, and patient care through its Eternally Pink® pledge. With this year-round commitment, a portion of the proceeds from every product sold helps fund vital research and make quality care accessible worldwide.
In 2024, RevitaLash® Cosmetics reached a remarkable milestone — $9 million donated, invested, and contributed in-kind to global breast cancer initiatives since 2008. With its 20th anniversary on the horizon in 2026, the brand is now setting its sights on achieving the $10 million mark by the end of this year, reaffirming its long-standing dedication to the cause.
Here in Indonesia, that same spirit of giving back was beautifully reflected at two events where we, RevitaLash® Cosmetics Indonesia, were proud to be a sponsor.
One Wellness Day (October 18)
Hosted by Gran Melia Jakarta, GOBYOS, and What’s New Jakarta, the event brought together communities and wellness advocates for a day dedicated to breast cancer awareness and self-care, featuring an insightful talk show on how DNA relates to cancer by Nala Genetics, as well as energizing barre workout sessions led by Riana Bismarak, founder of GOBYOS.
Pinktober Sunset Yogalates (October 25)
We were proud to support this event, also hosted by What's New Jakarta, at the St. Regis Hotel, where guests enjoyed an insightful talk by dr. Stefanie Jurgens, MPH, SpMK (VP of Science, Research and Clinical from Asa Ren), before taking part in a rejuvenating yogalates session led by Diana Fikri, all set against the breathtaking sunset view from the hotel’s 17th floor.
Through this participation, we deepened our commitment to breast cancer advocacy by donating Rp3.079.800 to Lovepink Indonesia, a non-profit organization dedicated to promoting early detection and empowering breast cancer warriors across the nation.
All of this is made possible because of you. Together, we can continue raising awareness and making care more accessible to breast cancer awareness — because every purchase you make helps us give back, all year round!
